Success Stories
How a group travel incentive program resulted in greater ROI for the client, and increased loyalty with their Pro Customers.
Our Client's Challenge
A leading building materials and supplies retailer wanted to generate stronger sales from an existing Pro Customer base.
Our Solution
To meet the company’s objectives, we implemented a performance-based group incentive travel program that targeted top customers and provided “stretch” goals based on the previous year’s purchasing results.
We helped the client identify attainable goals for over 200 of their most important customers.
Goals
Goals were assigned based on individual purchase results from the previous year, allowing the client to easily determine program success based on incremental profit.
Vision
Based on customer demographics, it was decided that a group travel solution would maximize customer motivation for the program.
Communications
To help define program expectations, customers were sent monthly e-statements to keep them updated on progress towards their individual goals. Online booking tolls, website and other marcom were provided.
Client Results
We worked closely with our client and our fulfillment partners to deliver a world class group travel experience. The results were a win for both the client’s future and present revenue growth as well as develop continued loyalty and engagement among their top Pro Customers.
Group incentive travel programs can reward your top achievers, loyal customers or stellar employees with experiences that create positive, lasting ties to your company, product, and brand. Each trip can be custom designed to excite your audience.
